Wells Fargo Merchant Card Services

Product Launching and Sustaining

When it comes to electronic commerce, no organization is more sophisticated than Wells Fargo Bank. Using secure encryption and digital certificates, merchants can receive immediate payment for products and consumers know they can shop securely.

The agency observed focus groups, listening to the perceptions, assumptions and concerns that business owners – especially small business owners – have about doing business on the web. From these learnings, materials were developed to introduce the Wells Fargo branded VPOS system first to Internet service providers and then directly to businesses.

Wells Fargo Corporate Video	Banner placed on marketing association sites
Online Customer Participation Mark