Presbyterian Healthcare System, Charlotte, North Carolina

System Branding:  The Whole Approach to Health.™

Presbyterian Healthcare is "The Whole Approach to Health™."  With its full array of medical, surgical, and emotional and educational offerings, Presbyterian provides a more comprehensive health environment than its primary competitor.  Over the course of two years, Persuasions created a well-rounded branding campaign that leveraged that strength.

Still shot from commercial illustrating a network of people.	Still shot from commercial.
Open Enrollment newspaper ad. Click to view enlargement.	Brand-building print ad. Click to view enlargement.

Brand-building print ad. Click to view enlargement.

Brand-building print ad. Click to view enlargement.

Radio Spots

"Support Groups"
"Home Care"
"Education"
"Family Care"

"Emergency"
"TV Shows"

"Choices, Choices, Choices"
"It's Time"
"Kid's Stuff"

 

In addition to radio, newspaper and outdoor, the agency developed a content-rich website called Care Connection Online (http://www.presbyterian.org). This homepage contains information on virtually all of the system's services, facilities, support groups and events as well as a physician search function.