CRM

Direct mail is called "junk mail" when it's not seen as offering something of value. Email is called "SPAM" when it pushes something the receiver doesn't want. More than being a waste of money, it can backfire in this day of heightened expectations.

Junk mail and SPAM occur when the sender pushes the corporate agenda without personalizing the content to the recipient's interests or buying patterns. But when you tap into your database, the offer can be tailored so that it does, in fact, provide real value. Beyond the logic of the offer is the emotion of the piece. Engaging copy, powerful images and a clear call-to-action set the tone so the piece feels as though it is coming from a person, not a corporation. Customers will like your mail and email because it's meaningful to them; they will look at it, react to it and act upon it. For the sender, the database-driven, variable printing direct mail approach technique is trackable, flexible and measurable.

Email marketing has all of the challenges of direct mail plus the additional hidden challenge of deliverability. How do you know your message arrived? "Blacklists" can make your communications disappear and you'll never even know it. Internet service providers may block all your messages because of consumer complaints, content 'keyword' violations, high volume or frequency of your outbound campaigns. Seeding your list doesn't always work either because some ISPs screen aggressively while others do not. This deliverability inconsistency may cause you to assume a campaign didn't work when it never even had a chance.

We'll work with your email distribution system to ensure that its fully compliant with regulations, using an opt-in system, employing best practices and then get you "whitelisted" to increase deliverability. Through this process you'll be able to trust email as a reliable means of sending customer relationship communications.

From conceptual development to variable printing and email whitelisting, we'll personalize your message and get it in your customers' hands.